Logic + Magic

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A successful and resonant brand is built upon equal parts logic and magic. Strategy and creativity. It’s common to brush by the strategy part of the equation. But a journey without a map leads to nowhere fast. The most important aspect of any brand or project is the strategy that provides the foundation and organizing […]

Start With Why

“People don’t buy what you do, they buy why you do it.” -Simon Sinek In his classic TED talk, Simon Sinek poses his thesis that why you do what you do is more powerful than what you do. Sinek’s model of the Golden Circle illustrates a hierarchy of purpose. Starting from the center we have […]

Clarify your vision

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completeion.” -Jack Welsch “Make your vision so clear that your fears become irrelevant.” -Kerwin Rae Here’s a simple exercise to help you uncover and clarify your vision. Explore your desires Ask yourself, “what do I desire most […]