Brand Consulting
Breakthrough.
Strategy and experience design for brands that are changing the world.
- Consulting & Advisory
- Brand Strategy
- Team Alignment
- Coaching & Training
- Experience Design
Methodology
Brand Alchemy
A holistic framework for synthesizing powerful brands.
I. Strategy
Laser-focused positioning and a coherent gameplan.
II. Identity
Resonant messaging and potent aesthetics.
III. Platform
Digital omnipresence and a profitable website.
IV. Experience
Memorable experiences and transformational events.
Newsletter
subConscious
A potent stream of branding insight delivered to your inbox.
The Blog
10X Your Presence
Potent thoughts on brand and experience design.
Logic + Magic
A successful and resonant brand is built upon equal parts logic and magic. Strategy and creativity. It’s common to brush by the strategy part of
The Truth About Branding
So what exactly is a brand? Marty Neumeier got to the heart of the matter in his masterwork, The Brand Gap. HIs definition is this:
Brand Illustrated
The follow series of slides created by Marty Neumeier brilliantly illustrate the difference between marketing, advertising, PR, design and branding – and how branding is
The Dark Art
The name of the game with branding is perception management and subconscious influence. The harsh reality is that this is being used against us every
Turning Lead into Gold
Alchemy is an ancient artform that is often associated with the failed attempt of transforming lead into gold, as well as the search for the
Actualize Your Potential
Entelechy, (from Greek entelecheia) – in philosophy, that which realizes or makes actual what is otherwise merely potential. Entelechy is a term first coined by
